Our first title is out: Still Anchored by Bill Brander launched as a Number 1 Amazon bestseller. Meet our authors
Anyone can call themselves an expert. A published book proves YOU are the Authority.
Publish your book. STAND OUT. Author YOUR Authority.
Debbicot Press is a boutique hybrid publisher for entrepreneurs, business leaders, coaches, advisory specialists and subject matter experts, who want to be recognised as an authority in their field. We guide you from first idea to launched book with a clear process, honest terms and your copyright always in your hands. Although we are a UK company, we’re delighted to say we have an international client base.
“Without Carl’s guidance I’d have given up long before the finish line.”
Bill Brander Clarity Coach and Bestselling Author
One title launched, one Number 1 Amazon bestseller
Our first author’s book reached the top spot at launch.
Four expert titles on our founding list
A small first list, so every author gets real attention.
You keep your copyright
Your rights, your voice and a far greater share of the rewards.
Real credibility and real control, without choosing between them
Traditional publishing asks you to wait potentially years to be accepted and published. You normally have to hand over your rights. Self-publishing gives you control but leaves you to build the credibility yourself in the dark. Hybrid publishing, done properly, bridges the gap between the two, by combining the professional support of an established house with the speed, control and high financial upside of indie publishing.
Traditional publishing
Years from pitch to publication
You surrender your rights
The publisher decides what your book becomes
Self-publishing
You control everything and carry everything
Few of the signals that make a book open doors
Quality depends entirely on who you hire
Debbicot Press
Editorial rigour and professional production
You keep your copyright and your voice
The speed and flexibility of independent publishing
A system that starts with your authority and ends with what the book does for you
The AUTHORITY System™: nine steps to author your book
Each letter is a step. Together they take you from a blank page to a book that convinces readers, keeps them reading and works hard for your business.
Most publishers start with production. We start with your reader and the promise your book makes.
A bestseller is a wonderful thing, and we’ll do our best to achieve one for you. But it isn’t the goal. The goal is to help you author your authority, and you don’t need to sell books to do that.
Many of the experts Carl coaches give their book to the people they most want to reach: clients, partners, event organisers and the media. Each copy introduces you and shows what you know. It starts conversations that open the way to speaking, clients and partnerships.
That’s why author copies matter to us. Every edition includes copies to give away: 20 with the First Edition, 100 with the Signature Edition and 200 with the Collector’s Edition. We believe in book gifting as marketing, and we stand by it.
Let your book walk in first.
Our founding authors
Our founding list is four expert titles, published in 2026. The first is already out, and it launched as a Number 1 Amazon Bestseller.
Book 1 in the Surefooted series by Bill Brander
Still Anchored
40-Day Devotional For Overcoming Crisis, Anxiety, Overwhelm and Not Being Swept Away
Bill’s books are for people facing upheaval. Each one draws on his years of storms, career changes and fresh starts, and the faith that held him steady through them.
Every edition takes you through all nine steps of the AUTHORITY System™. The difference is how much hands-on help you get: we do it for you, we do it with you, or you write it yourself with group coaching. Every edition also includes our complete publishing service, and there is one to suit the individual needs and budget of every author.
Start with the YOUR Authority Blueprint™ Assessment. It helps you discover the best way to get clients with your book, and it’s a good first step in choosing your edition.
Hybrid publishing has a mixed reputation, and we understand why. So here is how we work, in plain words.
Who pays for what?
Hybrid means you invest in professional editorial, design and production, and we bring the strategy, the team and the process. After YOUR Authority Call you receive a written proposal that itemises what’s included and what it costs.
Who owns the book?
You do. You keep your copyright, your voice and a far greater share of the rewards than traditional publishing offers. Your royalty profit share is up to 63%.
How long does it take?
Your timeline is agreed at the start and written into your plan, so you always know what happens next. Most books take 90-days or less, from your first call to launch.
What happens after launch?
We stay with you. The final step of the AUTHORITY System™, Yield, is about continuous improvement and engagement, so your book keeps working for your business long after launch.
Our promises to every author
Everything in writing
Everything in writing before you commit.
A personal reply
A personal reply to every application.
No pressure
Your first conversation with us is just a conversation.
Meet Carl Adamson, founder of Debbicot Press
Carl is an Authority Coach and author who has spent his career helping leaders of global corporations deliver on their promises. He started Debbicot Press to do the same for experts who deserve to be recognised as an Authority in their field.
Before he published a single client’s book, Carl spent a year learning the publishing industry: studying 20+ publishing books, watching 200+ videos and listening to dozens of podcasts. The first book that came out of it launched as a Number 1 Amazon Bestseller.
“I had to build the car before I would allow myself to drive it.”
Why a leprechaun? Every good press starts with a story.
Debbicot is a hamlet in County Laois, Ireland, where Carl’s family comes from. His great-grandfather, Christopher Doolan, swore he once caught a leprechaun stealing his prize cabbage. Nobody believed him, and he defended the story for years. It was called “The Leprechaun and The Cabbage”, and it is why our mascot is carrying one.
Carl’s mother, the playwright Bridget C White, grew up on stories like that. She wrote dozens of plays and saw only a handful performed, because she never had a producer, a backer or a partner to share the risk.
Debbicot Press exists so that the experts we work with don’t have to carry that risk alone.
Doubts are normal, and the best ones deserve straight answers. These are the questions authors ask themselves before they get in touch.
Is this vanity publishing?
No. A vanity press prints whatever you pay for. We shape your book around your authority position and your reader, apply real editorial rigour, and tell you in writing what everything costs before you commit. You keep your copyright throughout.
You’re a new publisher. Why should I trust you with my book?
Fair question. Debbicot Press is new, and we won’t pretend otherwise, but the person behind it isn’t new to writing or publishing. Carl Adamson, the son of a playwright, is an experienced writer who built a LinkedIn audience of 26K+ followers, plus 6K+ subscribers to his LinkedIn newsletter, simply with his writing skills. He is an International Bestselling Author, a bestselling publisher and a marketer, with 50+ recommendations on LinkedIn to support his credibility. He also spent a year studying the publishing industry before taking on his first client, and that first book launched as a Number 1 Amazon bestseller. We’d rather you judged us on those results and on the paperwork than on promises, so you’ll see our terms in writing before you commit.
Do I need to sell lots of books?
No. Our goal is to help you author your authority, not to turn you into a bookseller. Many of the authors Carl coaches give copies to the people they most want to work with, and the book does the introducing. We’ll help you plan who should receive your book and how to follow up. We can’t promise sales, rankings or results, but we’ll show you how to make every copy count.
Why would I give my book away?
A copy in the right hands does something a sales page can’t: it shows how you think. The value comes from the work it can lead to, such as clients, speaking and partnerships, rather than from royalties. Results vary, so we help you plan and measure what your book brings in. Every edition includes author copies for exactly this reason.
Which Edition is right for me?
The three Editions are designed to suit the individual needs and budget of every author.
The Collector’s Edition is Done For You (DFY): one to one with Carl, with the heavy lifting done for you.
The Signature Edition is Done With You (DWY): a deliberately small cohort that focuses on implementation, with professional help applying each step to your own book.
The First Edition is Do It Yourself: you write the book yourself, or bring one you’ve already written, with group coaching, and it is our most budget-friendly way to work with us.
After YOUR Authority Call you receive a written proposal that itemises what’s included and what it costs, so you can compare it with any other option before you decide.
Do I keep my rights and my royalties?
You keep your copyright. You can earn up to 63% royalties on profits from retail sales, set out in writing before you sign.
What is an AUTHORITY Buddy?
An AUTHORITY Buddy is an expert who guides you, every step of the way, to becoming an Authority in your field. They coach you to hold yourself accountable for doing what you’ve committed to do, because in our experience, most budding authors fail by not taking the right action.
Every Edition includes an AUTHORITY Buddy.
In the Collector’s Edition your Buddy works with you one to one.
In the Signature Edition one Buddy is shared by a deliberately small cohort, designed to focus on implementation.
In the First Edition one Buddy is shared by the whole community group.
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The definitive guide for subject matter experts who want to write, publish and leverage a nonfiction book to become the go-to authority in their field.
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Ready to become the authority your field is waiting for?
Let’s talk about your book and what it could do for your career. No commitment required. Just a conversation.
I’m ready to talk
YOUR Authority Call is free. Book it to talk through your book, your goals and how we’d work together.
