Our first title is out: Still Anchored by Bill Brander launched as a Number 1 Amazon bestseller. Meet our authors

Anyone can call themselves an expert. A published book proves YOU are the Authority.

Publish your book. STAND OUT. Author YOUR Authority.

Debbicot Press is a boutique hybrid publisher for entrepreneurs, business leaders, coaches, advisory specialists and subject matter experts, who want to be recognised as an authority in their field. We guide you from first idea to launched book with a clear process, honest terms and your copyright always in your hands. Although we are a UK company, we’re delighted to say we have an international client base.

No commitment required. Just a conversation.

The Debbicot leprechaun carrying a cabbage, with a speech bubble: Our first title launched as an Amazon Number 1 Bestseller

“Without Carl’s guidance I’d have given up long before the finish line.”

Bill Brander
Clarity Coach and Bestselling Author

One title launched, one Number 1 Amazon bestseller

Our first author’s book reached the top spot at launch.

Four expert titles on our founding list

A small first list, so every author gets real attention.

You keep your copyright

Your rights, your voice and a far greater share of the rewards.

Real credibility and real control, without choosing between them

Traditional publishing asks you to wait potentially years to be accepted and published. You normally have to hand over your rights. Self-publishing gives you control but leaves you to build the credibility yourself in the dark. Hybrid publishing, done properly, bridges the gap between the two, by combining the professional support of an established house with the speed, control and high financial upside of indie publishing.

Traditional publishing

  • Years from pitch to publication
  • You surrender your rights
  • The publisher decides what your book becomes

Self-publishing

  • You control everything and carry everything
  • Few of the signals that make a book open doors
  • Quality depends entirely on who you hire

Debbicot Press

  • Editorial rigour and professional production
  • You keep your copyright and your voice
  • The speed and flexibility of independent publishing
  • A system that starts with your authority and ends with what the book does for you

The AUTHORITY System™: nine steps to author your book

Each letter is a step. Together they take you from a blank page to a book that convinces readers, keeps them reading and works hard for your business.

Most publishers start with production. We start with your reader and the promise your book makes.

Talk it through with us
A

Assess

Who is this book for?

We define your reader: why they’d pick up the book, who they are, the outcome they want, how they feel and where they are right now.

U

Unique

Your unique angle

Why you? We find what makes you different, the pain your reader feels, and the solution only you can offer.

T

Transformation

What’s in it for me?

We shape the promise of your book: where your reader is now, where they want to be, and the blurb that makes the transformation clear.

H

Hone

Your structure and outline

We turn your reader’s journey into your success path and a high-level book outline, then refine it until it works.

O

Organize

Chapters with compelling narratives

We organise your ideas into chapters with a logical flow and stories that carry your message, ready for a rough draft.

R

Refine

Through iterative drafting

Your draft improves through developmental editing, line editing, copy editing and proofreading.

I

Introduction

Be convincing

Your introduction has to win the reader over. We make sure the first 10% of your book delivers maximum value and leaves readers hungry for more.

T

Target

Publishing and marketing strategy

We shape the hooks you’ll use in publishing and marketing: your title, subtitle and description, and who they’re written for.

Y

Yield

To continuous improvement and engagement

A book keeps working after launch. We help you keep improving it and keep your readers engaged.

Our founding authors

Our founding list is four expert titles, published in 2026. The first is already out, and it launched as a Number 1 Amazon Bestseller.

Still Anchored by Bill Brander, a hardback book with a Number 1 Amazon Bestseller badge

Book 1 in the Surefooted series by Bill Brander

Still Anchored

40-Day Devotional For Overcoming Crisis, Anxiety, Overwhelm and Not Being Swept Away

Bill’s books are for people facing upheaval. Each one draws on his years of storms, career changes and fresh starts, and the faith that held him steady through them.

Get it on Amazon

In production

Carl Adamson

I'm A Coach Not A Marketer

In production

Bill Brander

Laid Off At 50+

In production

Carl Adamson

Sprint YOUR Elephant

Your book could be next. Start the conversation

Three ways to Author YOUR Authority

Every edition takes you through all nine steps of the AUTHORITY System™. The difference is how much hands-on help you get: we do it for you, we do it with you, or you write it yourself with group coaching. Every edition also includes our complete publishing service, and there is one to suit the individual needs and budget of every author.

Swipe to see all three →

Author YOUR Authority

Collector’s Edition

Done For You, one to one with Carl.

For experts who want personal, hands-on guidance and the heavy lifting done for them.

Done For You 1:1 with Carl

Hands-on support

We do the heavy lifting for you.

  • All nine steps of the AUTHORITY System™, from Assess to Yield
  • Our complete publishing service, included in every edition
  • Done For You: the heavy lifting is done for you
  • Your own AUTHORITY Buddy, coaching you one to one to do what you commit to do
  • A 1:1 environment, working directly with Carl
  • The most personal way to author your book

Author YOUR Authority

Signature Edition

Done With You: professional help implementing the process.

For authors who want an expert beside them, applying each step of the system to their own book in a deliberately small cohort, not just learning about it.

Done With You Small cohort

Hands-on support

We work through every step with you.

  • All nine steps of the AUTHORITY System™, from Assess to Yield
  • Our complete publishing service, included in every edition
  • Professional help implementing the authoring process on your own book
  • An AUTHORITY Buddy shared by your small cohort, keeping you accountable as you implement each step
  • Done With You: we work through each step alongside you
  • A deliberately small cohort, designed to focus on implementing the system on your book
  • Support from other authors on the same journey

Author YOUR Authority

First Edition

Do It Yourself, with group coaching.

For experts who have already written their book, or who will write it themselves with coaching from a supervised community group.

Do It Yourself Supervised community

Hands-on support

You write; we coach you in a group.

  • All nine steps of the AUTHORITY System™, from Assess to Yield
  • Our complete publishing service, included in every edition
  • You write the book yourself, or bring one you’ve already written
  • An AUTHORITY Buddy shared by your whole community group, keeping everyone accountable so you keep taking action
  • Group coaching in a supervised community environment
  • Learn the system alongside other authors

Every edition includes our complete publishing service

Whichever edition you choose, your book is produced, published and launched by the Debbicot team.

Paperback and ebookUp to 63% royaltiesWorldwide distributionAmazon bestseller support

Swipe to see all three →

Production and publication

  • An AUTHORITY Buddy as your point of contact, from manuscript to finished book: your own in the Collector’s Edition, shared by your small cohort in the Signature Edition, and shared by your community group in the First Edition
  • We produce and publish your book as a paperback and an ebook, for manuscripts of up to 35,000 words with up to 8 images
  • Copyediting, book design, typesetting and a final proofread by experienced professionals
  • The whole Debbicot team behind you before, during and after publication

Distribution and earnings

  • Your book made available to bookshops and readers worldwide through the major wholesale and retail networks
  • Earn up to 63% royalties on the profit from every retail sale, on Amazon and in other bookshops
  • Ten author copies delivered when your book is published
  • A generous author discount whenever you order extra copies to sell or give away
  • You keep every penny from the author copies you sell yourself

Launch and marketing

  • A personal one-to-one session on launching your book as an Amazon bestseller
  • Launch graphics, bestseller badges and ready-made marketing assets built around your cover
  • Hands-on help setting up and running your Amazon bestseller campaign
  • Fortnightly group coaching sessions to keep your book marketing moving

Not sure which edition is right for you?

Start with the YOUR Authority Blueprint™ Assessment. It helps you discover the best way to get clients with your book, and it’s a good first step in choosing your edition.

Take the Authority Blueprint™ Assessment

Straight answers before you say yes

Hybrid publishing has a mixed reputation, and we understand why. So here is how we work, in plain words.

Who pays for what?

Hybrid means you invest in professional editorial, design and production, and we bring the strategy, the team and the process. After your discovery call you receive a written proposal that itemises what’s included and what it costs.

Who owns the book?

You do. You keep your copyright, your voice and a far greater share of the rewards than traditional publishing offers. Your royalty profit share is up to 63%.

How long does it take?

Your timeline is agreed at the start and written into your plan, so you always know what happens next. Most books take 90-days or less, from your first call to launch.

What happens after launch?

We stay with you. The final step of the AUTHORITY System™, Yield, is about continuous improvement and engagement, so your book keeps working for your business long after launch.

Our promises to every author

Everything in writing

Everything in writing before you commit.

A personal reply

A personal reply to every application.

No pressure

Your first conversation with us is just a conversation.

Carl Adamson, founder of Debbicot Press

Meet Carl Adamson, founder of Debbicot Press

Carl is an Authority Coach and author who has spent his career helping leaders of global corporations deliver on their promises. He started Debbicot Press to do the same for experts who deserve to be recognised as an Authority in their field.

Before he published a single client’s book, Carl spent a year learning the publishing industry: studying 20+ publishing books, watching 200+ videos and listening to dozens of podcasts. The first book that came out of it launched as a Number 1 Amazon Bestseller.

“I had to build the car before I would allow myself to drive it.”
Book a call with Carl

Why a leprechaun? Every good press starts with a story.

Debbicot is a hamlet in County Laois, Ireland, where Carl’s family comes from. His great-grandfather, Christopher Doolan, swore he once caught a leprechaun stealing his prize cabbage. Nobody believed him, and he defended the story for years. It was called “The Leprechaun and The Cabbage”, and it is why our mascot is carrying one.

Carl’s mother, the playwright Bridget C White, grew up on stories like that. She wrote dozens of plays and saw only a handful performed, because she never had a producer, a backer or a partner to share the risk.

Debbicot Press exists so that the experts we work with don’t have to carry that risk alone.

Read the Debbicot Legacy
The Debbicot leprechaun, carrying a cabbage

Questions authors ask us

Doubts are normal, and the best ones deserve straight answers. These are the questions authors ask themselves before they get in touch.

Can I trust Debbicot Press?

Is this vanity publishing?

No. A vanity press prints whatever you pay for. We shape your book around your authority position and your reader, apply real editorial rigour, and tell you in writing what everything costs before you commit. You keep your copyright throughout.

You’re a new publisher. Why should I trust you with my book?

Fair question. Debbicot Press is new, and we won’t pretend otherwise, but the person behind it isn’t new to writing or publishing. Carl Adamson, the son of a playwright, is an experienced writer who built a LinkedIn audience of 26K+ followers, plus 6K+ subscribers to his LinkedIn newsletter, simply with his writing skills. He is an International Bestselling Author, a bestselling publisher and a marketer, with 50+ recommendations on LinkedIn to support his credibility. He also spent a year studying the publishing industry before taking on his first client, and that first book launched as a Number 1 Amazon bestseller. We’d rather you judged us on those results and on the paperwork than on promises, so you’ll see our terms in writing before you commit.

Will my book look like it came from a real publisher?

That’s the aim of every step. Professional editorial, cover and interior design and production mean your book stands comfortably beside titles from any publisher. Those signals are a big part of why a book opens doors, and they’re often what self-published books lack.

Why a hybrid publisher?

Why not just self-publish on Amazon?

You can, and some experts do it well. But you become your own strategist, editor, designer and launch manager. What you’re paying for with us is experience and a proven process, so your book is shaped to reach the right readers and serve your goals, not just to exist.

Why not wait for a traditional publisher to pick me up?

Traditional publishing can take years, usually means giving up your rights, and leaves the big decisions about your book to someone else. If you want to be recognised as an authority sooner and keep control of your book, hybrid is a faster, more flexible route.

How is Debbicot different from other hybrid publishers?

We’re a boutique, founder-led press with a deliberately small list. Our AUTHORITY System™ starts with who your book is for and the promise it makes, not with production, and carries on well past launch day.

Is my book, and am I, ready?

Do I need to be a writer already?

No. You bring the expertise and we bring the process. Our editorial support helps you shape and write the book while keeping it unmistakably in your voice. Many of our authors are writing their first book.

I’m too busy to write a book. Is this realistic?

Most of the people we work with are busy professionals. The AUTHORITY System™ breaks the work into nine clear steps with a plan agreed at the start, so your time goes on the parts only you can do. On your discovery call we’ll talk honestly about how much time your book needs and what support you’ll want.

What is an AUTHORITY Buddy?

An AUTHORITY Buddy is an expert who guides you, every step of the way, to becoming an authority in your field. They coach you to hold yourself accountable for doing what you’ve committed to do, because in our experience most budding authors fail by not taking the right action. Every edition includes an AUTHORITY Buddy. In the Collector’s Edition your Buddy works with you one to one. In the Signature Edition one Buddy is shared by a deliberately small cohort, designed to focus on implementation. In the First Edition one Buddy is shared by the whole community group.

Someone has already written about my topic. Is there room for my book?

Almost certainly, and the answer lies in step two, Unique. Your book doesn’t need an untouched topic. It needs your unique angle: the experience and point of view that make you the right person to guide a particular reader.

I’m not famous. Will anyone care what I have to say?

You don’t need a following to write a book that matters to the right readers. Many of the people we work with are quiet experts, the practitioners and specialists with deep knowledge and little visibility. Helping them be seen is why Debbicot Press exists.

Do you publish experts in my field, and is mine too niche?

We publish nonfiction by subject matter experts, including consultants, coaches, clinicians, lawyers, technologists, executives, entrepreneurs, researchers and speakers. A specialist subject isn’t a weakness: a focused book for a clearly defined reader is often the strongest way to be recognised. If you’re unsure, tell us about it on a call.

What if I’m not sure my book idea is ready?

Start with the YOUR Authority Blueprint™ assessment. It helps you discover the best way to get clients with your book, and it’s a good first step even if you’re still deciding.

Money, rights and control

Which edition is right for me?

The three editions are designed to suit the individual needs and budget of every author. The Collector’s Edition is Done For You: one to one with Carl, with the heavy lifting done for you. The Signature Edition is Done With You: a deliberately small cohort that focuses on implementation, with professional help applying each step to your own book. The First Edition is Do It Yourself: you write the book yourself, or bring one you’ve already written, with group coaching, and it is our most budget-friendly way to work with us. Not sure? Start with the YOUR Authority Blueprint™ assessment.

Do I keep my rights and my royalties?

You keep your copyright. You can earn up to 63% royalties on profits from retail sales, set out in writing before you sign.

Will I still have a say in my own book?

It’s your book and your voice. We bring strong opinions and plenty of experience, and we work through the big decisions, such as positioning, title and cover, together with you.

Time and results

Will the book actually bring me clients, speaking or credibility?

A well-positioned book is one of the strongest ways to show your expertise, and your launch plan is built around your goals, whether that’s speaking, media, lead generation or all three. Nobody can guarantee clients, because results depend on how you use the book. That’s why the final step of the AUTHORITY System™, Yield, focuses on improvement and engagement after launch.

Can you guarantee a bestseller?

No, and be wary of anyone who does. Our first title launched as a Number 1 Amazon bestseller, and we plan every launch carefully, but rankings can’t be promised. What we can promise is a book that’s well positioned, well made and well launched.

How do I get started?

Book a free discovery call, or email [email protected]. There’s no commitment. We’ll talk about your book, your goals and whether we’re the right fit.

Coming January 2027

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Ready to become the authority your field is waiting for?

Let’s talk about your book and what it could do for your career. No commitment required. Just a conversation.

I’m ready to talk

Book a free discovery call to talk through your book, your goals and how we’d work together.

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I’m still working it out

Take the YOUR Authority Blueprint™ assessment to discover the best way to get clients with your book.

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