The AUTHORITY System™: nine steps to author your book
Each letter is a step. Together they take you from a blank page to a book that convinces readers, keeps them reading and works hard for your business.
Most publishers start with production. We start with your reader and the promise your book makes.
Talk it through with us
A
Assess
Who is this book for?
We define your reader: why they’d pick up the book, who they are, the outcome they want, how they feel and where they are right now.
U
Unique
Your unique angle
Why you? We find what makes you different, the pain your reader feels, and the solution only you can offer.
T
Transformation
What’s in it for me?
We shape the promise of your book: where your reader is now, where they want to be, and the blurb that makes the transformation clear.
H
Hone
Your structure and outline
We turn your reader’s journey into your success path and a high-level book outline, then refine it until it works.
O
Organize
Chapters with compelling narratives
We organise your ideas into chapters with a logical flow and stories that carry your message, ready for a rough draft.
R
Refine
Through iterative drafting
Your draft improves through developmental editing, line editing, copy editing and proofreading.
I
Introduction
Be convincing
Your introduction has to win the reader over. We make sure the first 10% of your book delivers maximum value and leaves readers hungry for more.
T
Target
Publishing and marketing strategy
We shape the hooks you’ll use in publishing and marketing: your title, subtitle and description, and who they’re written for.
Y
Yield
To continuous improvement and engagement
A book keeps working after launch. We help you keep improving it and keep your readers engaged.