The AUTHORITY System™: nine steps to author your book

Each letter is a step. Together they take you from a blank page to a book that convinces readers, keeps them reading and works hard for your business.

Most publishers start with production. We start with your reader and the promise your book makes.

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A

Assess

Who is this book for?

We define your reader: why they’d pick up the book, who they are, the outcome they want, how they feel and where they are right now.

U

Unique

Your unique angle

Why you? We find what makes you different, the pain your reader feels, and the solution only you can offer.

T

Transformation

What’s in it for me?

We shape the promise of your book: where your reader is now, where they want to be, and the blurb that makes the transformation clear.

H

Hone

Your structure and outline

We turn your reader’s journey into your success path and a high-level book outline, then refine it until it works.

O

Organize

Chapters with compelling narratives

We organise your ideas into chapters with a logical flow and stories that carry your message, ready for a rough draft.

R

Refine

Through iterative drafting

Your draft improves through developmental editing, line editing, copy editing and proofreading.

I

Introduction

Be convincing

Your introduction has to win the reader over. We make sure the first 10% of your book delivers maximum value and leaves readers hungry for more.

T

Target

Publishing and marketing strategy

We shape the hooks you’ll use in publishing and marketing: your title, subtitle and description, and who they’re written for.

Y

Yield

To continuous improvement and engagement

A book keeps working after launch. We help you keep improving it and keep your readers engaged.

Ready to become the authority your field is waiting for?

Let’s talk about your book and what it could do for your career. No commitment required. Just a conversation.

I’m ready to talk

YOUR Authority Call is free. Book it to talk through your book, your goals and how we’d work together.

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I’m still working it out

Take the YOUR Authority Blueprint™ assessment to discover the best way to get clients with your book.

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